Data Platform Conference Switzerland

Why you should Join Event

How you transform your business as tech, consumer, habits industry dynamic change, Find out from those leading the charge.

Great Speakers
Hear from top experts who are shaping the future of data with Microsoft Fabric and the Azure Data Stack. Learn advanced technical strategies and real-world solutions from the best in the field.

Network
Network with data professionals and Microsoft enthusiasts who share your passion. Build connections that can lead to collaborative opportunities and professional growth.

Collaborative Opportunities
Engage in meaningful discussions with peers and thought leaders. Exchange ideas, discuss challenges, and discover new ways to leverage Microsoft technologies in your work.

Inspire and Innovate
Enjoy a dynamic day of learning and innovation. Immerse yourself in the vibrant community, and leave inspired to implement cutting-edge solutions in your data projects.

Our Presentation

Aesthetics meets function: Does a dashboard need to be beautiful?

by Eva-Maria Kopf & Gianna Neeser

Data storytelling, information design, information aesthetics and data art - buzzwords or helpful approaches for data visualization and information provision?
Does my dashboard have to be functional and/or beautiful? Will I increase the use and acceptance of my data product with a more beautiful dashboard? But what exactly is a beautiful dashboard?
Gestalt psychology concepts such as the ‘Gestalt Principles’ show how our brain organizes information in order to find meaning in visual perception. The targeted use of colours, shapes, symmetry and other visual elements can create designs that have a profound impact on the viewer. Neuroaesthetics shows how our brain processes visual information.
In dashboard creation, however, it is not only important to create appealing dashboards, but also to adhere to basic standards. We therefore also look at various dashboard guidelines that ensure the correct interpretation of data and therefore the underlying function of a dashboard.
In this presentation you will learn how the right balance between aesthetics and functionality increases the effectiveness and accessibility of data. We will highlight design approaches and best practices based on neuroscientific principles, both functional and aesthetic. Be inspired by current trends and learn how information design can revolutionize your understanding of data - for a clear, intuitive and yet standardized presentation of complex information.